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ISSN : 2288-4637(Print)
ISSN : 2288-4645(Online)
The Journal of Asian Finance, Economics and Business Vol.6 No.1 pp.261-271
DOI : https://doi.org/10.13106/jafeb.2019.vol6.no1.261

Global Corporate Citizenship: Cross-cultural Comparison of Best Practices in the Global Automotive Industry

Jung Wan Lee1, Wie Nie Tan2
2 Post Graduate Student, Administrative Sciences Department, Metropolitan College, Boston University, Boston, USA. E-mail: wienie@bu.edu
1 First Author and Corresponding Author. Assistant Professor, Administrative Sciences Department, Metropolitan College, Boston University, Boston, USA [Postal Address: 808 Commonwealth Avenue, Boston, MA 02215, USA] Tel: 1 617 358 5627 Fax: 1 617 353 6840 E-mail: jwlee119@bu.edu
June 30, 2018 August 18, 2018 September 30, 2018

Abstract

The study aims to investigate corporate social responsibility (CSR) best practices of the world automotive industry - Peugeot, BMW, Ford, Hyundai and Toyota among others – and recommend that they plan their business strategies and managerial responses accordingly. Based on the comparative research and case studies, this research finds that all five automobile manufacturers have taken very similar measures and actions in order to establish and maintain a high level of CSR practices. Sustainability was a core value in all five companies and served as a guiding principle in every aspect and approach of their business. This study finds that all five companies have CSR strategies in place to increase energy efficiency as well as reduce the usage and wastage of water in their production and plants. This research also finds that all companies monitor their suppliers and their own production process to ensure that they maintain their CSR standards. More impressively, this sustainable management practice is transferred along the companies’ supply chain through education and training. Their suppliers and business partners are closely monitored to make sure that their high CSR standards are respected and followed. However, we find that there also are some differences in terms of their CSR deliveries and activities.

JEL Classification Code: M11, M14, M16, M21.

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